Micro KOL Blast Campaigns

Work with multiple smaller KOLs at once for a much larger combined impact at a significantly lower cost.

We believe Micro KOLs are the most effective marketing channel in crypto in 2025 so we decided to build a service to provide them.

What are Micro KOLs?

Micro KOLs are X (Twitter)-based KOLs with smaller, more engaged audiences. A micro KOL typically has between 3,000 and 30,000 followers.
‍
But fewer followers doesn’t mean less impact.
Each piece of content a micro KOL produces is a detailed thread, and each creator’s thread is completely unique.

The micro KOLs we utilise have been a part of Micro KOL Blast campaigns for some of the largest brands in Web3.

Why Micro KOLs?

Micro KOLs offer several advantages:
Smaller, yet highly engaged audiences.
Significantly more affordable.
They create higher-quality content with a strong attention to detail.
You get 10 times the number of posts and 10 times the impact on the X algorithm for the cost of a single standard KOL.
They reach newer, untapped audiences—without the spam.

How we work
Micro KOL Blast Campaigns

Defining the campaign scope:
First, we’ll determine the size of the campaign and the number of micro KOLs involved, for example, 40 or 50 micro KOLs.
Creator shortlist:
Once the campaign is finalised, we’ll present a shortlist of creators, outlining the profiles of the micro KOLs who will participate.
Campaign brief:
Next, we’ll collaborate with you to define the narrative and key discussion points that the micro KOLs will focus on.
Campaign activation:
After the brief is confirmed, we’ll launch the campaign at the agreed-upon time.
Impact assessment:
Once all the micro KOLs have posted their content, we’ll provide a comprehensive post-campaign overview, detailing the campaign’s impact.

Example Blast Campaign

Client: Minima - The Embedded Blockchain.
Campaign size: 25 Micro KOLs.
Total campaign impressions: 152,141.

As a result of this campaign, Minima experienced:
  • A significant boost in X activity (thanks to the algorithm).
  • A rise in unique website visitors.
  • Strong community growth.
  • Appreciation in token price.
Examples of coverage:

Interested in running a Micro KOL Blast?

If you're interested in launching a micro KOL blast campaign for your project,
click the button below & submit an enquiry.
Enquire
Please note, we cannot guarantee acceptance of your campaign. Our decision depends on current capacity, as micro KOL blast
campaigns are in high demand, as well as whether we believe your project aligns well with our micro KOLs.

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